Social Setup & Foundations
Social Setup & Foundations is a specialized professional media service that establishes a strong social media presence for businesses. By creating cohesive brand identities, optimizing profiles, and implementing essential content strategies, this service ensures enhanced visibility, engagement, and growth across key platforms.
Social Essentials (Basic Tier):platform setup for up to two channels, basic posting guidelines, best practices and hashtag usage, initial analytics, training session.
Social Launch & Growth (Professional Tier):extended platform optimization for up to four channels, monthly editorial calendar, performance tracking, expert consultations.
Social Foundations & Strategy (Premium Tier):comprehensive multi-platform setup for up to six channels, advanced strategy and competitor analysis, initial paid advertising campaign, in-depth analytics and dedicated support.
Social Setup & Foundations is a specialized professional media service that establishes a strong social media presence for businesses. By creating cohesive brand identities, optimizing profiles, and implementing essential content strategies, this service ensures enhanced visibility, engagement, and growth across key platforms.
Social Essentials (Basic Tier):platform setup for up to two channels, basic posting guidelines, best practices and hashtag usage, initial analytics, training session.
Social Launch & Growth (Professional Tier):extended platform optimization for up to four channels, monthly editorial calendar, performance tracking, expert consultations.
Social Foundations & Strategy (Premium Tier):comprehensive multi-platform setup for up to six channels, advanced strategy and competitor analysis, initial paid advertising campaign, in-depth analytics and dedicated support.
Social Setup & Foundations is a specialized professional media service that establishes a strong social media presence for businesses. By creating cohesive brand identities, optimizing profiles, and implementing essential content strategies, this service ensures enhanced visibility, engagement, and growth across key platforms.
Social Essentials (Basic Tier):platform setup for up to two channels, basic posting guidelines, best practices and hashtag usage, initial analytics, training session.
Social Launch & Growth (Professional Tier):extended platform optimization for up to four channels, monthly editorial calendar, performance tracking, expert consultations.
Social Foundations & Strategy (Premium Tier):comprehensive multi-platform setup for up to six channels, advanced strategy and competitor analysis, initial paid advertising campaign, in-depth analytics and dedicated support.
Basic Tier
Platform Setup (Up to 2 Channels)
Creation or revamp of profiles (e.g., Facebook and Instagram)
Proper sizing of profile images, cover images, and brand visuals
Profile Branding & Consistency
Selection of brand colors, fonts, and images to maintain a coherent look
Short bio/description optimization
Basic Content Guidelines
Initial recommendation on posting frequency and content ideas
Starter best practices for engagement (hashtags, tagging, etc.)
Introductory Analytics Setup
Linking social accounts to basic analytics tools (e.g., Facebook Insights)
1-Hour Consultation/Training
Overview of how to manage daily postings
Q&A session on basic social media do’s and don’ts
Professional Tier
Platform Setup & Optimization (Up to 4 Channels)
Creation or revamp of social profiles (e.g., Facebook, Instagram, LinkedIn, Twitter)
Custom-branded visuals for covers/headers
Extended Brand Guidelines
Tone of voice recommendations and audience persona basics
Guidance on brand messaging consistency across platforms
Monthly Editorial Calendar (1 Month)
Outline of content themes, posting frequency, and campaign ideas
Suggestions for content mix (promotional, educational, entertaining)
Basic Analytics & Tracking
Setup of tracking tools (Facebook Insights, Instagram Insights, Google Analytics where applicable)
Easy-to-read monthly performance report (followers, engagement rates, reach)
Support & Consultation
Up to 2 hours of consultation/training monthly (over phone, Zoom, or email)
Troubleshooting assistance for minor issues (technical or strategic)
Premium Tier
Full Multi-Platform Setup (Up to 6 Channels)
In-depth profile optimization (Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, etc.)
Unified visual branding package (cover images, highlight icons, templates)
Competitor Analysis & Audience Personas
Research on main competitors’ social approaches
Development of 2–3 core audience profiles (demographics, interests, pain points)
Quarterly Content Calendar (3 Months)
Detailed monthly breakdown of post ideas, campaigns, collaborations, and key dates
Integration of brand storytelling and product/service promotions
Paid Advertising Setup & Basics
Initial setup of one paid campaign on a primary platform (e.g., Facebook Ads, Instagram Ads)
Basic targeting recommendations, budgeting tips, and ad creative guidance
In-Depth Analytics & Reporting
Setup of advanced tracking (Pixel, Google Tag Manager if applicable)
Monthly performance reports with insights, trends, and improvement recommendations
Ongoing Support & Consultation (3 Months)
Up to 3 hours monthly for strategy discussions, creative brainstorming, or troubleshooting
Email/phone support for quick questions and feedback